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Welcome to equichoice!

Equichoice is dedicated to bringing you "products your horse would choose". We offer a wide (and growing!) range of high quality equestrian goods combined with a passion for great customer service.

We've now simplified our delivery charge to standard rates regardless of weight, so you know the price before you reach checkout. Mainland standard UK delivery is now just £4.99, or 1-2 working day courier for £7.99

UK mainland orders over £75.00 are sent with FREE STANDARD POSTAGE! (all of the above are except very heavy items eg rubber matting, fencing etc which are quoted separately).

For international orders, the postage price is automatically calculated based on weight. Please note there is a maximum weight limit for international orders of 2kg. There are also limits on dimensions for airmail. For this reason some items may be unavailable for international orders.

We have more items in stock, so if you don't find what you're looking for on our site, please drop us a line and we'll help if we can.

Want to check out our security? Just hover your mouse over the red triangle in the bottom right hand corner of your screen and you'll see our up to date security certificate, ensuring that you can shop from this site in absolute confidence.

Happy browsing!

Latest News...

Latest News...

3rd May 2010: Supreme Products now in stock Due to popular demand, we now have the range of Supreme Products professional grooming products in stock. If you want to really make an impression in the show ring, have a look at their superb range.

17th April 2010: Welcome to the World! Well, 3 weeks late and upside down, but Equichoice Cassandra Rose (Cassie) FINALLY had her colt foal on Thursday morning! Equichoice Choklat Chip (Cookie to his friends) is by the superb dressage pony, Bernwode Brokat. He's a cheeky little chap and very cute. Hopefully coming to a dressage arena near you in 2014!!

10th April 2010: See you at Sissons! Will you be at Sissons Farm Equestrian Centre show on Monday May 3rd (bank holiday Monday)? If so, pop along to our trade stand and say hello. We're sponsoring the in-hand and ridden championships too, so good luck to everyone! Schedules available from Sissons website

18th February 2010: Mailer Bridging Reins now available again! Thanks to a change in distributor, we're delighted to be able to reintroduce the fabulous Mailer bridging rein into our product range. And even better news, it's at a fantastic new price of just £40! Also now available in Child size, perfect for mini-ponies.

12th December 2009: Will Equichoice be Retailer of the Year 2010?
I was over the moon last night to receive an email from BETA confirming that Equichoice has been nominated for the Retailer of the Year 2010 award! We're working really hard to bring you top quality products and superb service, so it's lovely to know that the hard work's paying off. Thank you very much to everyone who voted for us!


22nd November 2009: NEW!!! Centaur fencing now available from Equichoice. This fencing is stronger and safer than post & rail, quicker to put up, requires zero maintenance and looks stunning! And it won't break the bank either.

In a choice of white or brown finish, with an electrified version too. Call us to come and see the finished version or call for a tailored quote.


17th September 2009: Jaguar multi-fit bridles now in stock!
These top quality, innovative British-made, English-leather bridles have some superb design touches:
- soft padding over the poll for extra comfort and submission
- choice of raised cavesson or crank noseband, both with optional flash attachment, so looks smart either way
- each bridle comes with 2 sets of cheekpieces - finally someone recognises that horses' heads are not all the same shape!!

Available in black, brown or walnut, sizes cob, full and x-full!


8th September 2009: Carl Hester Fantastic Elastic rein now available from Equichoice!!

The superb Fantastic Elastic training reins designed by British Olympic dressage rider Carl Hester are now available to buy from Equichoice! The simple but effective design helps the rider achieve a better, more consistent, contact with the horse and has been proven time and again to do its job brilliantly.

30th August 2009: professional grooming products from Net-tex now available!

Due to popular demand, we are delighted to now be able to offer professional grooming products from Net-tex.

Net-tex provide the popular signature ranges from Lynn Russell and Carl Hester, with professional products for grooming, show preparation and tack cleaning.

We deal direct with the manufacturers so can get anything in their ranges - if you don't see what you want on our site, please contact us and we should be able to get hold of it for you.

30th August 2009: Got championships coming up?

If you want something a bit different to make you stand out in the show ring, we can offer bespoke browbands, made up to your own specification. Just give us a call, tell us what you need and we'll sort out the rest! Usually your browband will be with you within a week. Colour co-ordinated waistcoats, ties & accessories (with or without bling!) also available.

Best Selling Items

Carl Hester Fantastic Elastic reins

Carl Hester Fantastic Elastic reins

The Fantastic Elastic rein is a top quality British leather hand stitched product, with rubberised grip, designed to give the Ultimate Elastic Feel between horse and rider. Priced from £60.00 (including VAT at 15%)
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LeMieux merino wool girth sleeve

LeMieux merino wool girth sleeve

£32.50

Gorgeous soft thick luxury Merino lambswool girth sleeve. Velcro fastening, fits around the girth to help prevent rubbing. Comes in two lengths and can be cut to size if necessary.
find out more

URAD Leather Cleaner

URAD Leather Cleaner

£9.99

Best seller! Revives all colours and types of leather. It feeds the leather, polishes it and dries to a deep shine in a very short time without leaving any sticky residue. Great for boots or saddlery. Comes with applicator sponge.

find out more

Supreme Products Easy Plait 500ml

Supreme Products Easy Plait 500ml

£11.00

Use Supreme Easy Plait to help produce perfect plaits every time and keep plaits looking neat and pristine, even when plaiting up the night before. Equally good on wet or dry manes and tails.
find out more

NS Team Up

NS Team Up

£39.95

Ergonomically curved guaranteeing very even, gentle weight distribution. Recommended for fussy, overactive mouths. Reinforces the turning aid. Dressage legal.
find out more

Smart Tails Professional

Smart Tails Professional

New Products

Safety yard knife

Safety yard knife

£1.85

Ideal for cutting baling twine, blade is protected for safety. Hole at the handle end for hanging up
find out more

Velvet hat cover

Velvet hat cover

£7.99

One size fits all
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Lincoln Event Salve

Lincoln Event Salve

£6.95

A specialist product for the amateur and professional event rider. This easy to apply greasy cream is ideal for application to the forelegs of competition horses for cross country offering a high degree of protection yet being easy to apply and remove. Can be washed off with soapy water or wiped clean with a cloth. 550g tub.
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Lincoln Carbolic Powder 5kg

Lincoln Carbolic Powder 5kg

£15.99

A disinfectant powder for use around the stable. Easy to apply. The red colour identifies where the product has been used. Excellent for preventing bedding from being eaten and helping deter flies. This product maintains good levels of hygiene and imparts a strong, fresh antiseptic aroma. Packed in a resealable plastic tub with carrying handle
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LeMieux shaped dressage girth cover

LeMieux shaped dressage girth cover

£34.95

Super-soft for the most sensitive horse. Shaped girth cover, so fits curved design girths. Soft lambskin on one side with a rolled edge, cotton fabric on reverse with two elastic and two adjustable velcro straps.
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LeMieux GP/jumping girth covers

LeMieux GP/jumping girth covers

£34.95

Super-soft for the most sensitive horse. Soft lambskin on one side with a rolled edge, cotton fabric on reverse with two elastic and two adjustable velcro straps.
find out more

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